Virgin Organic coconut oil is known for its nice fragrance, taste, antioxidants, medium chain fatty acids (MCFA), and vitamins, among other things. Virgin coconut oil has a very good taste and smell, like that of fresh coconuts, since it is derived from fresh coconuts and is subjected to very low, if not totally nil, heat and sunlight. It is also not refined. This preserves all the natural goodness of this oil, including a high content of vitamin-E and minerals, which are otherwise almost completely robbed from ordinary coconut oil during processes like heating, filtration, refining, and bleaching, which are done to make it colourless and odourless. Furthermore, virgin coconut oil is very effective as a moisturising agent. Its antioxidant properties are far better than those of normal coconut oil.
